Born in 1927 in San Gimignano as Bar Piazzetta, Magnino Bistrot has evolved over time, maintaining its historical identity but adapting to modern needs. Under the leadership of Marco Nencini, the bistrot has decided to renew itself, enhancing the restaurant's essence and emphasising its link with the territory. Cr3ative was commissioned to bring this new image to life, managing the restyling of the website, social and marketing campaigns, as well as the creation of ad hoc visual content.
For Magnino Bistrot, we developed a branding strategy that combined tradition with a modern and appealing vision. The graphic design work allowed us to enhance the image of the bistrot, making it contemporary while respecting its historical roots. Every graphic element, from the menus to the promotional materials, was designed to reflect the elegance and history of the restaurant.
We created a completely redesigned website that not only enhances the bistrot's history and atmosphere, but also ensures intuitive and smooth navigation for users. Thanks to an effective SEO strategy, the site was optimised to improve online visibility, ensuring that Magnino Bistrot is easily found and accessible to new customers.
Through strategic management of social channels and ADV campaigns on Meta, we positioned Magnino Bistrot as a place to discover and experience, with a focus on experience and quality. The social campaigns were designed to reach a dynamic audience, enhancing every aspect of the bistro, from the culinary specialities to the cosy atmosphere.
The production of bespoke photography and video content played a crucial role in telling the story of Magnino Bistrot's soul. Each image and video captures the authenticity of the place, enhancing its aesthetics and the quality of the dishes on offer. The visual content created was designed to reinforce the bistrot's digital identity and engage the audience in an emotional and engaging way.
© CR3ATIVE S.R.L. – Registered office: Via Alessandro D’Ancona, 42 – Florence (FI) 50136
VAT Number/Tax Code: 07151060485 – REA Number: 683401 – SDI: M5UXCR1
