Il Bottegone

We worked on social media management for Il Bottegone, the historic café in Florence that has been a landmark for Florentines and visitors since 1793 thanks to its strategic location between Via de' Martelli and Piazza del Duomo, carefully curating digital communication to reflect its history and importance in city life. In addition, we were responsible for creating ad hoc content through targeted shootings to visually tell the unique atmosphere of the venue and attract both residents and passing tourists. These activities helped strengthen the Bottegone's identity as a symbol of Florentine tradition.