Gerard Loft

With Gerard, an alternative culture concept store offering textiles from around the world, we collaborated on photo production and social media management. Our photo campaign captured the essence of hand-washed and hand-dyed fabrics, highlighting limited editions and capsule collections created in the familiar creative office in Florence. Through strategic social management, we shared engaging and visually appealing stories, reinforcing brand identity and creating an authentic connection with the audience. This synergy has allowed Gerard to position itself as a point of reference for those seeking originality and quality in the Italian fashion and design scene.