JABA & OPAL

Our approach allowed the transformation of an ambitious concept into a tangible reality through:

• Creating the brand identity for the Diving Centre and the DMC
• Definition of the guest experience, aligned with the values of the project.
• Development of the digital and traditional communication strategy..

We led the entire creative process, working closely with the company and its European and Saudi contacts to ensure a coherent and impactful narrative.

Specifically, our approach was structured around a number of SMART goals, ensuring strategic and targeted execution. alcuni SMART goals, garantendo un’esecuzione strategica e mirata.

Phase 1: Branding Strategy & Identity Development

• Conducted introductory meetings to define the Diving Center and Tour Operator brand strategy.
• Preliminary analysis on the Saudi cultural background, buyer personas, target audience, vision and mission of the project
• Established the branding direction, presenting three creative proposals.
• Developed the Brand Book, outlining vision, mission, and core values.
• Proposed naming solutions in both European and Arabic styles.
• Designed logos and visual identity, tailored for different target audiences.

Phase 2: Guest Experience & Corporate Identity

• Developed and presented the Guest Experience Strategy, aligned with the brand vision.
• Creazione di mockup per applicazioni di branding, tra cui:
  • Merchandising, vehicles, guide uniforms, and diving center uniforms..
  • Business cards, letterhead, cover pages, DL envelopes, notepads, description tags, and visitor badges..
• Definizione e implementazione di un’immagine coordinata totale coerente con il brand.

Phase 3: Digital Strategy & Marketing

• Definizione della strategia per lo sviluppo web, app, il design dei contenuti social e il branding digitale.
• Creation of a coherent digital identity