Founded in Florence in 1981 by Maurizio Polverini, the Polverini Hair Academia is a point of reference in advanced training for hairdressers and beauty professionals. With almost 40 years of experience and an innovative methodology, the ‘Polverini Hair Academia Methodology’, the school stands out for its Education 4.0 approach, which perfectly integrates traditional teaching with new technologies, training highly qualified hairstylists ready to excel in the sector.
We took charge of managing Polverini Hair Academia's social channels with the aim of strengthening their online presence and reaching a new generation of aspiring hairstylists. Through a targeted social media marketing strategy, we narrated the academy's world, highlighting the values and philosophy of the Polverini family, and communicating the training excellence that has made the academy a pillar in the industry.
We developed marketing strategies to promote the ‘Polverini Hair Academia Methodology’, highlighting the unique value of an educational approach that combines tradition with innovation. Our campaigns aimed to consolidate the academy's reputation as a leader in higher education and to stimulate the interest of new students through informative and engaging content.
We created a series of photographic and video content, carefully studying the sets to match the Polverini Hair Academia brand to the world of fashion. Each shoot was tailor-made to enhance the energy and creativity of the academy, with a thematic focus on fashion and style. The set was created ad hoc, mixing fashion and hairstyling elements, to highlight the uniqueness of the brand and its connection with the world of haute couture, creating a visual aesthetic of great impact.
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