Super Partes

Super Partes is a multi-family office that provides strategic, wealth and tax advice to families with complex needs relating to the management, protection and enhancement of their capital. It is a network of specialised expertise that acts with discretion and foresight to define integrated, tailored investment policies.

In this context, communication is never merely a matter of aesthetics. It is about reputation, trust and authority.

Our objective as an agency was to build a solid and distinctive visual identity that would represent the founding values of Super Partes — independence, transparency and continuity — through a coherent, elegant and recognisable system of elements.

For Super Partes, we developed an integrated visual communications strategy based on art direction reflecting the style and tone of a high-end brand capable of appealing to an exclusive target audience of entrepreneurial families and sophisticated investors.

The new logo was designed to embody both formality and sophistication. Its sober yet distinctive typographic structure conveys stability and precision.

We created a brand book to provide a comprehensive identity system that governs the use of branding, colours, typography, graphic patterns and layouts, ensuring consistency across all applications, from digital to print. The visual language is minimal and precise, with institutional yet warm tones designed to convey balance, confidence and competence.

The design of letterheads, official media and corporate graphics adheres to the same principles of rigour and elegance. Each element reflects our attention to detail and commitment to confidentiality — essential elements in the communication of a family office

Our work was not limited to aesthetics; it involved a thorough visual positioning process. The identity we created for Super Partes is the result of an ongoing dialogue between strategy and style. It is a brand that, despite operating in a discreet and highly technical sphere, now has a clear, authoritative and distinctive visual identity.